Jose Laya

Sr. Creative Producer / Video Editor








Marketing

Trailer

Promos

Content

Commercial





Mark

Bio   Resume   Contact

New York, NY (305) 775 0722 jolaya@gmail.com

Senior creative producer and video editor with 15+ years delivering polished, narrative-driven content across DOOH, digital, social, and on-air platforms. Combines hands-on editing craft with creative leadership, writing and pitching creative concepts to clients and stakeholders, and managing marketing and GFX teams on campaigns for premier entertainment brands.

Experience
Sr. Creative Producer, BGSTR
Sep 2025, Present

Leading DOOH creative campaigns for Disney+ and HBO, including House of the Dragon (Season 3) and Percy Jackson and the Olympians (Season 2). Partnering with the Executive Creative Director on pitch development and presenting creative direction directly to clients and stakeholders. Managing a marketing and GFX team from concept through delivery, and producing documentary content alongside campaign work. Integrating AI tools into the creative pipeline for storyboarding, previsualization, copy development, and background, particle, and 3D asset work, applying judgment on when AI accelerates a workflow versus when traditional methods produce a better result.

Sr. Writer/Producer/Editor, Freelance
Mar 2010, Present

Conceiving, writing, producing, and editing promo and editorial content across digital, social, and on-air platforms, including motion graphics, short- to long-form videos, and branded assets for clients including BGSTR. Using AI-assisted tools for editing, quick visualizations, and generative asset creation to speed up turnaround on promo and branded content without sacrificing final polish.

Senior Writer Producer, HBO
Nov 2020, Jul 2023

Conceived, wrote, produced, and edited on-air promotional spots, short- to long-form content, and motion graphics in support of HBO's marketing campaigns. Wrote and pitched creative concepts directly to internal stakeholders as part of these campaigns.

Editor, A+E Networks
May 2016, Nov 2020

Promo editor for A+E, History, and Lifetime.

Long Form Editor, Freelance
Mar 2011, Oct 2016

Developed, edited, and shaped long-form documentary content, overseeing story structure, narrative pacing, and visual storytelling alongside directors and producers.

Producer/Editor, Canal Clase, Miami
Jun 2005, Jul 2008

On-air and off-air promos.

Education
B.A., Communication Science, Advertising
Universidad Católica Andrés Bello, Caracas
Skills
DOOH Production Team Leadership AVID Premiere Pro Motion Graphics AI-Assisted Editing Storyboarding & Previs Generative Visualization 3D Modeling/Particle Effects Photoshop Color Correction Video Production Photography Social Media Copywriting Spanish (fluent)
References available upon request